Introduction of John Deere

Introduction of John Deere

Founded in 1837 and headquartered in Moline, Illinois, USA, John Deere & Co. is a leading global manufacturer of construction, agricultural and turf machinery. With industrial sites in 11 countries, 43,000 employees worldwide and products sold in more than 160 countries, John Deere is the world's largest manufacturer of agricultural machinery and the world's second largest manufacturer of construction machinery, ranking among the top 500 in the world.

John Deere is the world's leading provider of advanced products and services for agriculture and forestry, and a major provider of advanced products and services for construction, turf and grounds maintenance, landscape engineering and irrigation. John Deere also provides financial services and manufactures and markets heavy equipment engines worldwide. Since its founding in 1837, the company has spread its tradition of honesty, quality, trustworthiness and innovation around the world.

Founded in 1837 by John Deere, the founder of Deere & Company, who developed a steel plow that did not stick to the soil, Deere & Company has grown and prospered for more than 170 years by working with farmers around the world. "John Deere" has become a brand known around the world.

Company Core Values

Honesty, quality, trustworthiness, and innovation - these enduring values are as true today as they were when John Deere founded the company in 1837. As the company continues to mature and grow, John Deere employees and dealers strive to reflect these core values in their daily actions.

John Deere's business is organized into three main segments: Agriculture and Turf Equipment, Construction and Forestry Equipment, and Credit. These business segments, along with support divisions such as parts and power systems, are dedicated to helping users be more productive while they help improve the quality of life around the world.

About the Company

Deere & Company was founded in 1837 by John Deere, the founder of Deere & Company, who developed a steel plow that did not stick to the soil, and for more than 180 years Deere & Company has grown by working with farmers around the world. John Deere has become a world-renowned brand. Deere & Company employs 47,000 people worldwide and is headquartered in Moline, Illinois, USA.

Since China's opening up in 1978, Deere & Company has been actively involved in the modernization of China and its famous brand "John Deere" has become well known in China, and for more than 30 years Deere & Company has been expanding and improving its business in China. John Deere has branch plants in Tianjin, Harbin, Ningbo, and Jiamusi, and joint ventures with Tiantuo and Xu Excavator.

Company's Investment in R&D

The company invests heavily in innovation: it invests about 4% of its annual revenues in R&D, compared to about 3% for its other two most direct competitors. R&D investments have helped this company to quickly open up growing markets, such as Brazil and Russia. Innovation coupled with the company's solid reputation has enabled Deere & Company to leave other competitors far behind in overseas markets.

The company's ambitions are equally ambitious: it aims to reach $50 billion in total revenue by 2018, with seven new plants in the pipeline. But for the company's tractors, bigger is not always better. The company's individual best-selling models are too big for overseas growers - the land in other countries is often not hard enough and farms are not as large as those in the United States (though that is changing as farmers increasingly expand grain production). To open up overseas markets, the 176-year-old farm equipment giant has developed a number of new devices to attract first-time buyers. In the past two years, the company has introduced hundreds of new products - more than ever before.

Agricultural Equipment

John Deere is a leading global manufacturer of agricultural equipment, selling and servicing products through its industry-leading dealer network, providing a full range of agricultural services and solutions.

Commercial and Residential Equipment

John Deere manufactures and markets the largest selection of lawn and garden tractors, mowers, golf course equipment, and other outdoor power products in North America, as well as a variety of accessories for large machinery such as pto switch for john deere, ignition switches, pressure switches and more. John Deere's Landscape Division provides irrigation equipment and nursery products to landscaping service professionals in the United States.

Construction and Forestry Equipment

John Deere is a leading global manufacturer of forestry equipment and a major manufacturer of construction equipment in North America.

John Deere Credit Corporation is one of the largest equipment financing companies in the United States. The credit company provides retail, wholesale, and lease financing for John Deere agricultural, construction and forestry, and commercial and residential equipment, as well as revolving credit, operating loans to farmers, crop insurance (as a general agent), and debt and equity financing in the wind energy sector. Today, John Deere Credit has approximately 1,900 employees worldwide and operates in 19 countries.